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”“You would be surprised by the number,” he said. “It’s very significant. ”•Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long distance cycling and running.

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S. states—with the exception of parts of the Dakotas—Defenders is likely to run up against Amazon sooner or later. Chris Ward, publisher for SDM, a trade publication that covers the electronic security industry, said it “has changed drastically in the last five years. ”“New competitors are coming out of the woodwork,” he said. That, along with the do it yourself movement, he added, has in some cases “been detrimental to the traditional security dealer. ”He called Defenders’ revenue growth in the face of that increased competition “very aggressive and ahead of the curve. ”One element that has helped home security companies continue to thrive in the face of the DIY movement, Ward said, is monthly monitoring charges. “Recurring monthly revenue is where a good number of security companies get the majority of their revenue,” he said. But Defenders doesn’t have that luxury. In its arrangement with ADT, the latter gets all the monitoring revenue. A different modelDefenders is focused on its own goals, Boyce said, not fretting about the competition or changing landscape.

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